The Fondazione Prada, the citadel of art inaugurated a year ago on viale Isarco in Milan, wasn’t enough. Now, this luxury brand is opening a new exhibition space, the Osservatorio Prada, complete with a special view. The ribbon will be cut tomorrow at the Galleria Vittorio Emanuele II in Milan, and more precisely on its roofs on the fifth and sixth floors of the building that already houses the brand’s men’s store and the Pasticceria Marchesi. The new space will be, at least in its proposal, “a place of exploration and investigation of the trends and expressions of contemporary photography”. Not too shabby of a start: 800 square meters, spread out over two floors at the level of the glass and iron dome that covers the Galleria, where exhibitions and events will be held.
For the opening, the Give Me Yesterday exhibition will run until March 12th, dedicated to the works of 14 young international artists. The cost of the ticket? 10 euros for the full fare, 8 euros for the reduced fare and free for visitors under 18 and over 65 years of age. The purchase of a ticket to the Osservatorio will also allow free access to the Fondazione Prada within a week of its issuing. What do you say, are you going to stop by?
Galleria Vittorio Emanuele II, Milan
Open everyday (2:00pm-8:00pm), Saturday and Sunday 10:00am-8:00pm
Read the original article on Conosco un Posto. This English version was translated by Kelsey Rivett.