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Introducing Ugo, the App to Use When You’ve Had Too Much to Drink


How many times have you caught yourself saying something along the lines of “I’m not drinking tonight, I have to drive”? Or even worse, gotten behind the wheel in a not-so-ideal state? From now on, no more passing up on the fun and no more worrying. Thanks to Ugo, you will no longer find yourself in situations such as these. This app will connect you with a personal assistant or better, a “rented personal driver” in no time: all you need to do is download the app to call a personal assistant – easily recognizable thanks to the blue bow tie – ready to drive you to your destination in a few minutes.

The on-duty “Ugo” finds you thanks to the geo-location system on your phone and drives your car for you, accompanying you home safely after a few too many drinks, or when you are tired or your driver’s license has expired. Naturally, the service is also ideal for the elderly, the visually impaired and the physically disabled.

Ugo’s assistants, as can be read on their website, are carefully selected (they have a clear criminal record, have had their driver’s license for over three years and have at least 20 points) and are covered by a Kasko Insurance policy that protects the customer from the unexpected.

A good idea, considering that in the first six months of 2016 alone, there have been over 85 thousand accidents which have provoked injuries on Italian roads. An impressive number, which could be significantly reduced if the proper measures are taken to prevent them. Or upon the introduction of an app. The price to pay to avoid risks and sanctions? As it turns out, it’s super affordable: Ugo’s going rate is of 0.45 euro per minute in the city (for now the service is available in Milan, but it’ll soon land in Rome as well), and 1.20 euro for all other destinations. Ugo is available at the tap of a finger or can be reserved ahead of time: what do you say, will you be trying it on a warm summer’s night when you’ve had a drink too many?

Read the original article on Conosco un Posto. This English version was translated by Kelsey Rivett.

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